Wednesday, 8 February 2012

Pinterest - The New Kid on the Social Media Block

This blog is brought to you by BrightBlue Marketing team member: Andrea Lamarsaude

Ok I’ll admit it! I’m a social media junkie! I’m always making sure I’m in the know about the latest bells and whistles on the Big Three - Facebook, LinkedIn and Twitter. For me the verdict is still out on Google+. After that I’m hard pressed to find time for anything else. That is until I discovered the new kid on the block, the one with all those irresistible pins - Pinterest.

If you haven’t discovered Pinterest, in a nutshell, the site allows you to organize and share anything and everything you find on the web on virtual pinboards. You can also browse pinboards created by other people to discover new things and get inspiration from those who share your interests. As Sarah Skerik of PR Newswire so eloquently puts it, “Pinterest renders the content you “pin” into gorgeous spreads (called “boards”) that resemble the glossiest magazine. The results are beyond engaging, they’re arresting.”

Read her full blog post, “Pinning the Future of Communications on Visuals” ( for more great insights on how to build Pinterest boards for content that is largely text based.

In December 2011, Pinterest made it into the top 10 websites within Experian Hitwise’s Social Networking and Forums category, surpassing Google+! A study from Shareaholic reveals that Pinterest drove more referral traffic in January 2012 than YouTube, LinkedIn and Google + combined! It’s just shy of Twitter, but made it to the top five of referral sites for January.

For B2C marketers Pinterest is definitely a social media channel they should consider adding to their mix as the recently totally rebranded and revamped retailer JC Penney did (

And B2B marketers should sit up and take note as well. As B2B Marketing’s Alex Aspinall writes, “B2B brands with the right content to leverage could easily find success on Pinterest.” See for his full blog post.

Here are some more great articles on ways B2B marketers can take advantage of Pinterest:

4 Ways B2B Marketers Can Benefit from Pinterest

By Jennifer Beever

4 Reasons For B2B Marketers To Explore Pinterest

By Karlie Justus

Five reasons why B2B businesses should start looking at Pinterest

By Alexandra Reid

Have you tried Pinterest yet? If so what do you think?

-by: Andrea Lamarsaude