Friday, 26 June 2009


"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes."

-Charles R. Swindoll

It can be so easy to get bogged down in the negative of what's around you and allow your attitude to suffer. I am a big believer that attitude can make or break a person whether it be in terms of spirit, relationships, goals or even a career. A great attitude can be not only personally helpful and allow you to get through a tough day or an unfortunate circumstance. A positive attitude can also be professionally appealing; many marketing professionals have told me that a great attitude can create a pleasant work environment that produces energy, creativity, and team efficiency.

By choosing a positive attitude, much like the positive side of a magnet, you'll draw good things toward you.

Monday, 22 June 2009

Social Media Sites: Everybody's Doing It

“Come on…everybody’s doing it!”

When it comes to social media, the old peer pressure cliché may be right on the mark.

According to a new nationwide survey, some 43% of online households use social media sites, including Facebook, MySpace, LinkedIn and Twitter (I’ve listed them in order of popularity). This is up from 27% just a year ago.

And they tend to be regular users, with more than half logging in every day and usually several times a day. Though we may assume that the vast majority of social networkers are under 35, the number of networkers over age 55 has tripled in the past year to 19%.

Besides using the social media sites to connect with old friends and classmates, the survey respondents said they would like more access and interaction with favorite companies and service providers through their social networks.

Yes, you heard that right. Social networkers WANT to interact with favorite companies and service providers.

It's clear that social media sites are ripe for marketers. If you haven’t already incorporated social media tactics into your marketing plan, now is the time (BrightBlue can help, of course).

Come on…everybody’s doing it!

The survey of 10,000 U.S.households was conducted by The Conference Board, a global membership and research association, in partnership with TNS, a global market insight and information group.

Wednesday, 3 June 2009

Notes from The Universe

Candace is staying with me this weekend, and it is our custom to work in my office whenever she’s here. She with her laptop on my futon and I at my desk, facing her. We like to e-mail each other back and forth to review documents or ask “does this sentence sound grammatically correct?” or talk about what’s new in the world. This morning, she said “have you ever heard of” and read me the daily e-mail, which made us both laugh until we coughed.

According to the site, it is a “philosophical club of like-minded thinkers who believe that life is the ultimate adventure... because thoughts become things, dreams come true, and all things remain forever possible! Membership is FREE and begins with taking The Oath to receive our free 'Notes from the Universe' e-mailings - short and often humorous reminders of life's magic and your divinity.” How divine, indeed!

Here are some of their e-mails to her. Enjoy the sentiment. Oh, and also?

Keep on rockin’ in the free world, readers
The BrightBlue Marketing Team


Sparks fly, angels talk,
time is bought and mountains walk.
How thoughts become things.

Haiku, Candace. Haiku very much. Haiku. 
 The Universe

What you want, Candace, has no bearing on whether or not you'll get it. None. Nada. Zippo. It's only ever a question of whether or not you can behave as if you already have it.

I got you, babe - 
 The Universe

While I would actually LOVE to help every living soul on the planet remember who they were in the 4th century, why the pyramids were really built, and how their past beliefs shaped their present manifestations, I'd infinitely prefer to help them bust a move here and now, learn some new tricks, get a cozy and peaceful second home in Austin, and live their dreams. Which, incidentally, is the only reason anyone ever chooses to come back.

Let's do this, The Universe

Oh yeah, regarding your ancient spiritual contracts, Candace, that outlined every facet of the life you now lead? Well, just wanted to remind you that they're all re-written every dawn, and perpetually updated as each day unfolds. Proving yet again that nothing is meant to be, that you are truly unlimited, and that anything can happen next, if you choose it.

 The Universe

Whatever it is you want, however you want to have it, no matter why you want to have it, Candace, you can have it faster if you can first be happy without it.

Sneaky, clever, foxy, wry - 
 The Universe