Tuesday, 17 May 2011

Do you struggle with the sales and marketing relationship?

This blog is brought to you by one of the members of the BrightBlue Marketing team: Candace Miller.

How many of you struggle with the sales and marketing relationship?
Is there a disconnect between the two at your organization?

Please share with us your insight into where you see a gap between marketing and sales. We’ve heard and observed complaints in this area so many times that we’ve teamed up with two sales experts to deliver a web seminar called:

“Bridging the Gap between Sales and Marketing: How Better Cooperation Fills the Pipeline”

You can join us at this valuable event where not only do we talk about real life scenarios, but have applied calculations and statistics as to how the sales process improves with a collaborative effort between sales and marketing. Read on for more about the seminar and how to sign up...

You are invited to attend this powerful web seminar... Bridging the Gap between Sales and Marketing: How Better Cooperation Fills the Pipeline More Effectively and Efficiently

Come join BrightBlue Marketing along with the biggest experts in appointment setting and cold calling, Caponi Performance Group and Contact Science. Together we offer an incredible process to fill the pipeline. Read on to learn more about our event:

Most sales managers tell us that their biggest barrier to success is their inability to get enough Initial Appointments to begin the selling process.

Most marketing managers tell us that they supply plenty of targets for sales to call on yet sales do not pursue them sufficiently, or provide adequate feedback.

Why the disconnect? What can we do to bridge the gap and provide what both teams want: a robust pipeline of highly qualified prospects?

After you attend this FREE Webinar, you’ll understand how a more coordinated effort between Marketing and Sales dramatically, and quantitatively, increases the flow of prospects into the Pipeline.

You will also realize how to apply these simple key areas to achieve a more effective and efficient pipeline in your organization:

1. Five simple steps for Marketing and Sales to take together to improve performance at filling the Pipeline.
2. The quantitative impact of each of the five key steps.
3. Why Sales will not only adopt the program, but can easily provide Marketing with feedback on their activity.

This Webinar is for business owners, marketing executives and sales managers.

Be sure to sign up now as space is limited.

May 26th at 12:00pm Central, 1pm Eastern, 10am Pacific

The webinar is hosted by a cooperative effort between sales and marketing: Barry Caponi with Caponi Performance Group, Bob Howard with Contact Science (affiliates of ColdCalling101) and Candace Lopez Miller with BrightBlue Marketing.

Friday, 13 May 2011

Winning…Lessons from Entrepreneurial Winners

This blog is brought to you by BrightBlue Marketing team member: Candace Lopez Miller

The tips below are from hard working companies that have moved up the ranks after starting from scratch. They are the true winners.

Many would agree that Austin, Texas is a place overflowing with non-judgmental entrepreneurial support. Living in Austin now, I recently attended one of many local entrepreneurial competitions to hear the latest and greatest ideas coming from some of the up and coming companies. The event was the 2011 Global Venture Labs Investment Competition (a part of The University of Texas at Austin). I attended both the competition sessions and sessions where previous years’ winners shared best practices on how to make a business succeed.

I’d like to share with you a few of the compelling tips and insights provided by the presenting CEOs of successful start-ups:

Start with your network: Seek out additional networking opportunities with the network you already have. Don’t just stop after connecting on LinkedIn, instead continue to build the relationships through multiple phone calls, repeat visits and ongoing emails.

Cause for failure? Insufficient research and making assumptions. Don’t assume – know. Don’t just know – know why.

Ask: “What can I learn from my competitors?” Improve on what they offer or in some cases, simplify what they offer.

Audience vs. Traffic:

Audience = stays with you, you have their emails

Traffic = is there one day, but gone the next

**In order to realize success, you must hang in there long enough and stick to your plan. Don’t give up too early!**


Obstacles are barriers to overcome and overcoming obstacles is what will get you ahead of your competitors.

Do you have any winning business tips you’d like to share with us? We’d love to hear from you!

This post written by: Candace Lopez Miller