Wednesday, 27 August 2008

Your photo on M&M's - so what?

Did you know you can now get M&M's with your photo on them? Yep, you just go to the M&M's web site, upload your photo, pick your colors and days later you can have pink M&M's with your daughter's picture for her Sweet 16 party delivered by the UPS truck. If you think this has nothing to do with your business, think again. It's called personalization and it's hot. Personalization is a trend driving the economy because it drives the purchase of technology. Consider all the technology consumed by companies that offer the ability to personalize their products. The process begins with making selections on the web, then flows all the way through the manufacturing process. This drives companies to buy web technology, ERP, configurators, product lifecycle management and complementary software and hardware to make it all happen. So, with an open mind, a little M&M might give you an idea for how to grow your own business.

Wednesday, 20 August 2008

The BrightBlue Marketing Story

Put on your sunglasses, 'cause it's about to get brighter in the blog world...
Marketing welcomes you to the "BrightBlue Blog!"

Have you ever run across a person that does not have any stories to tell? (Stories about growing up, the dreaded family vacation story, stories about grandma and grandpa, etc.) If you dig deep enough, everyone has a story.

My point is, your company should have a unique and compelling story, too. It hurts my ears when someone tells me their company story is something like this... We leverage blah to be the best in our industry blah blah and have a leading technology blah and competitive edge blah blah in the enterprise sector blah blah.

Luckily for our blog readers, the BrightBlue Marketing team has enough stories to keep you entertained for years.
I believe that you'll enjoy each and every one. Some relate to marketing experiences, some don't, and some will let you know how we go about creating unique and powerful stories for our clients (that won't hurt your ears.)

So, back to the introductions. Watch for a new blog entry every week from the brilliant BrightBlue Bloggers:

Cassi Rinehart
Erik Swanson
Larissa Gaston
Melissa Womack

Tracey Jackson

We hope you will take part in the BrightBlue Blog. See you next week!