Wednesday, 12 November 2008

Out of Your Box

Webster defines collaborate “as to work jointly with others or together especially in an intellectual endeavor.” It sounds pretty good. Another more practical explanation is that it’s the only way to get through the work day successfully.

Every day we face projects that seem like mountains if we are trying to tackle them by ourselves, but with a team member or two on your side, they are completed with time to spare. This is especially true if you are dealing with any kind of creative project. For example, take coming up with ideas for a new campaign. If you are alone, you are stuck in this little confining box called yourself, but when you bring in other perspectives, all of a sudden you are opened up to this new exciting world where there are no limits. One person will have an idea, which will spark an idea within someone else and the process just snowballs into success.

That is what this whole social media thing is all about. By yourself you are one person with one voice, trying to make a difference or be heard on whatever issue is important to you. But when you get out of your little box and join the other individuals out there, you are no longer one voice. You become many voices that will be successfully heard. So get out of your little box and be successful.

Go collaborate!

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