Wednesday, 20 May 2009


It was a family get together a few years ago, and in my absence my family began to speculate if I was going to show up. Some said, "Probably." Others didn't think so. Then my aunt chimed in, "He'll be here." Everyone turned and looked at my aunt because of her matter-of-fact tone. My grandmother said, "How do you know that?"
My aunt replied, "Because he said he would - Not only that... he will be on time!"

That was that, and the conversation shifted to other matters and preparing the food. The lunch was set to begin at 1:00 and at 12:57 there was no sign of me, yet the look on my aunt's face was as relaxed as it could be (she has nerves of steel - not a good idea to play poker with her).
Then at 12:58 the door knob began to turn and I walked through the door. As soon I stepped foot in the house, my aunt threw up her arms as if to signal the game-winning field goal and said, "What did I tell ya?!" My aunt has never been above gloating and savors every opportunity.

I soon realized her happiness was more than simply me joining them for lunch. That reaction from my aunt caused me to think that day. It forced me to pause and realize how valuable it is in life and business for others to trust what you say and feel comfortable depending upon you. It is priceless when others are 100% confident that you will follow through on your word.

A few weeks ago, I read this story in an eZine I receive from memory expert Ron White. It made me think about the value keeping your word really holds. In today's world where it seems like all we hear about is one corrupt CEO after another, someone who has built a solid reputation on integrity is rare. The dollar investment of keeping your word costs little, but the return on that investment is immeasurable. A reputation of honesty will take you further than any marketing dollar can ever get you, but put them together and you just can't lose.

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