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We’ve blogged about it before and we’ll blog about it again...What is "The Big So What"?

Before digging into event planning details, most people do themselves an injustice by forgetting to ask themselves “Who, What, Where, Why, When and How?” Who are you targeting, What is the event all about, What is the big so what? Why are you doing the event? Why will people care? When is the best time to ensure your intended attendees can be there (e.g. you wouldn't have an event for CPAs on April 14)? How will you divide up the to-do list?

Start with these important questions before you go forward with an event and you'll make a positive lasting impression with your contacts.