Thursday, 7 January 2010

What's YOUR Word?

Happy New Year everyone!

I just finished a book on my 2010 reading list called Eat, Love, Pray by Elizabeth Gilbert. She wrote about a friend’s notion that every city has a word associated with it, and every person has a word that best describes what they are all about. Which got me thinking... I would go a step further and say that every company needs a word, too.

It’s really a basic principle of branding; picking that theme/image/personality and tying everything you do back to that idea. We do something similar with our clients when identifying their voice. We then use that voice when creating all marketing materials. For example, could words for you or your company be “curious,” “professional,” “honest,” “friendly,” or maybe “Persistent?” Or maybe a noun better describes you? “Food,” “Love,” “Passion,” “Workaholic,” “Adventure.”

It’s hard to narrow it down to one word, isn’t it? But I challenge you to do it and then build on that one word to create your 2010 brand.

What’s our word you ask? Bright! As in Bright, Creative, Happy, Shiny, Smart, Positive and BrightBlue!

Have a great year!

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