Tuesday, 17 May 2011

Do you struggle with the sales and marketing relationship?

This blog is brought to you by one of the members of the BrightBlue Marketing team: Candace Miller.

How many of you struggle with the sales and marketing relationship?
Is there a disconnect between the two at your organization?

Please share with us your insight into where you see a gap between marketing and sales. We’ve heard and observed complaints in this area so many times that we’ve teamed up with two sales experts to deliver a web seminar called:

“Bridging the Gap between Sales and Marketing: How Better Cooperation Fills the Pipeline”

You can join us at this valuable event where not only do we talk about real life scenarios, but have applied calculations and statistics as to how the sales process improves with a collaborative effort between sales and marketing. Read on for more about the seminar and how to sign up...

You are invited to attend this powerful web seminar... Bridging the Gap between Sales and Marketing: How Better Cooperation Fills the Pipeline More Effectively and Efficiently

Come join BrightBlue Marketing along with the biggest experts in appointment setting and cold calling, Caponi Performance Group and Contact Science. Together we offer an incredible process to fill the pipeline. Read on to learn more about our event:

Most sales managers tell us that their biggest barrier to success is their inability to get enough Initial Appointments to begin the selling process.

Most marketing managers tell us that they supply plenty of targets for sales to call on yet sales do not pursue them sufficiently, or provide adequate feedback.

Why the disconnect? What can we do to bridge the gap and provide what both teams want: a robust pipeline of highly qualified prospects?

After you attend this FREE Webinar, you’ll understand how a more coordinated effort between Marketing and Sales dramatically, and quantitatively, increases the flow of prospects into the Pipeline.

You will also realize how to apply these simple key areas to achieve a more effective and efficient pipeline in your organization:

1. Five simple steps for Marketing and Sales to take together to improve performance at filling the Pipeline.
2. The quantitative impact of each of the five key steps.
3. Why Sales will not only adopt the program, but can easily provide Marketing with feedback on their activity.

This Webinar is for business owners, marketing executives and sales managers.

Be sure to sign up now as space is limited.

May 26th at 12:00pm Central, 1pm Eastern, 10am Pacific

The webinar is hosted by a cooperative effort between sales and marketing: Barry Caponi with Caponi Performance Group, Bob Howard with Contact Science (affiliates of ColdCalling101) and Candace Lopez Miller with BrightBlue Marketing.

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