Tuesday, 30 August 2011

Marketing Essentials - Top 10 marketing tools

This blog is brought to you by Candace Miller, CEO of BrightBlue Marketing, Inc.

Have you ever wondered where to start when marketing your business or organization?

Below you will find the Top 10 Tools that will help you do just that!

Create a mini marketing plan – this a guide to ensure everyone in the company on same track and includes:

  • Who, what, where, why and how
  • Why – why are you sending this message; what pain are you trying to solve for your customer
  • Who you are going to be targeting for this message
  • What & How is strategy/business focus
  • When is the timing

Create a compelling message

  • Be consistent with this message throughout your organization/business
  • Clearly state your differentiators and your customer’s pain that you are solving
  • Have a business card laminated with the message on it to give to employees
  • Create a message repository to pull from

Establish a following

  • Work through social media

Build a database

  • Buy lists
  • Clean your database
  • Join LinkedIn Groups, Associations and Sponsorships

Continue with Habitual Outreach

  • To customers, prospects and partners
  • Create mind share; this is key

Partner with Partners

  • Sell together with complementary products or services
  • Partner with industry expert

Build Credibility

  • By blogging and speaking

Showcase successes

  • SPS Story
  • Show – Don’t tell
  • Customer Reference

Create follow up Campaigns

  • Telemarketing
  • Email campaigns to those that clicked through the initial message

Track Results
  • See what’s working and what’s not working and analyze it
  • Pilot 2 campaigns at the same time and compare results (change headline on one)

    Follow these steps and you will be on your way to a successful marketing campaign!
    Let us know if you have some tips that you have found helpful and, as always, BrightBlue Marketing is always here to help you!

    - Candace Miller

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