Monday, 19 September 2011

Ask Maggie the Marketer

Welcome to our newest BrightBlue team member, Maggie the Marketer! If you have a question for Maggie, just post it as a comment here and watch for your answer in an upcoming post!

Dear Maggie the Marketer,

I have been having pretty good luck with building a fan base on the various social media outlets; however, I am stuck when it comes to converting those fans/friends to actual paying customers. How can I turn my popularity into sales? Can you help me?

-Popular but Penniless in Pittsburgh

Dear Popular but Penniless,

I am excited to hear that you are making friends and fans out there in Social Media because you have set yourself up on the road to success in this interactive and virtually driven world in which we now live. The key to conversion is simple and time tested: Bribe them! OK, I probably ought to use a more user friendly term: Entice them!

Create some special VIP offers, special discounts and/or exclusive valuable information that is not available to the public and that are good only for your Twitter followers, your Facebook fans, or blog followers. Everyone likes to feel special and to be given VIP treatment or to feel like they are getting a better deal than the guy next door. Work with that human desire and watch the sales start rolling in!

A note of caution: Repetition is key and this tactic is not for the easily discouraged! Don’t expect it to work the first time you put it in front of them. Keep tossing those bribes, er uh, enticements, out to your fans and eventually they will bite. Also, create different bribes, oh sorry, enticements for each of your different Social Media avenues (Facebook, Twitter, LinkedIn, Blog). That way your fans/friends/connections will want to connect with you on all social media fronts so they don’t miss out on anything, thus increasing your following everywhere.

So, Popular you will be Penniless no more!


If you have a question for Maggie the Marketer, please comment here and watch for your answer coming soon!

1 comment:

Association Membership Marketing said...

"Bribe them!" That's funny! Good thing you changed it to a more friendly term, "Entice them". I think that's a brilliant idea. It's not like you're going to take advantage of your popularity. It's just a marketing strategy. This strategy will not just benefit you but them, with discounts, VIP offers, as well. Thanks for sharing!

Association Membership Marketing