Tuesday, 13 December 2011

2012 Marketing Crystal Ball

This blog is brought to you by BrightBlue Marketing team member - Andrea Lamarsaude

As we head into the end of 2011 and towards the brand new year of 2012 the marketing soothsayers have been hard at work writing some great trends articles. Below are some interesting quotes, plus links to the full articles:

· The need for trust, value and brand transparency, among other trends from last year, are just as important today.

· Excelling in one area rather than being all things to all people. …small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate.

· Google engineer Matt Cutts encouraged search marketers to focus on three areas over the next year:

o Social

o Local

o Mobile

The year 2011 saw a 400 percent increase in the number of mobile searches, with 74 percent of people using their mobile phones to search while running errands. For Black Friday this year we even saw advertisers attempting to lure customers away and steal competitor sales while they were waiting on line to make a purchase, as The New York Times reports.

In the face of the SoLoMo revolution, SMBs must not only adapt to new screens, but also to new ways of reaching customers.

· What else has the proliferation of smart phones done besides make us all mobile-crazy? It’s also driven us app crazy. And it’s not just Facebook, Twitter and Angry Birds, either. We’re turning to apps to help us run our businesses and be more efficient and, we hope, more profitable.

· Watch out for increased use of Location Based marketing, QR codes, Video and Infographics to name just a few.

· We’re seeing a big shift happening – a shift that will most likely continue throughout next year. Companies and organizations are now, finally, giving digital marketing channels precedence over traditional, analog media.

· Social media is starting to be an integral part of everything we do when marketing our business. This means that social media marketing will not be a separate activity but just one facet of your overall marketing plan. Much like SEO or email marketing, social media will be just one tool in the box.

5 Internet Marketing Trends for SMBs to Watch in 2012


Top 5 Marketing Trends 2012 – Infographics, Video and Social Media


Top Marketing Trends for 2012


PR, Communication, and Marketing Trends 2012 – Part 1 and 2



Top 5 marketing trends for 2012: Start with big data


Social media marketing and business trends 2012


2011 and 2012 Marketing Trends – “Be On The Cutting-Edge, Not The Bleeding-Edge!”


-Andrea Lamarsaude


Fiona McEachran said...

Thanks very much for the mention Andrea :)

You are spot on when it comes to basing all your marketing activities on trust, value and brand transparency! With the technology now, and the internet, businesses can no longer hide. And they need to embrace the change, monitor it, and use it to their advantage :)

Happy 2012!

AndreaDallas said...

Hi Fiona!

Love, love, love your blog! Would enjoy picking your brain about Location Based Marketing and QR codes.

I agree with you! I am happy we are no longer behind closed doors so to speak and all is out in the open. Makes for more meaningful and compelling dialogue between businesses and their clients. In the end we all benefit and can learn from each other!

I hope 2012 is a fantastic year for you AND your clients!

carl can said...

Very informative post. Thanks for taking the time to share your view with us. krk realty

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