Wednesday, 9 September 2009

Marketing as a Science

According to Wikipedia, the practice of Marketing was seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer a Master of Science degree in Marketing versus an MBA with a concentration in Marketing.

Frankly, this notion doesn’t surprise me in the least. I like the idea that Marketing as a discipline requires the human touch. It’s what made me choose it over other business majors like accounting and finance. The human interaction factor is what makes social networking - like blogs, Twitter and Facebook - so popular and appealing. It’s deft, malleable, current. If you’re not taking advantage of these sciences of Marketing? Call BrightBlue and we’ll make it happen for you.

No comments: