Monday, 24 May 2010

The LBD of Marketing

You could be a man or a woman, and if I said “what is the most iconic dress you’ve ever heard of” chances are you’d say Audrey Hepburn’s black Givenchy in Breakfast at Tiffany’s. The “little black dress” (that’s “LBD” in fashion-speak, fellas) is a staple for women to this day. Other things go in and out of style, but the LBD is here to stay in one form or another – though you might change out the purse, shoes and accessories to keep fresh and modern.

Marketing is the same: the gimmicks come and go, but the time-tested basics never, never falter. Think of companies whose taglines might have changed over the years (Coca-Cola has had a few, even the U.S. Army has had more than one). Or their elevator pitch has evolved (what’s an elevator pitch? The first person to comment on this blog with the correct answer gets a prize!). Maybe their corporate colors have changed or their management has turned over or their name changed (Federal Express/FedEx – it’s what we all called it, anyway).

That said, BrightBlue Marketing used to say that we were experts in Product Marketing, Events and Creative Lead Generation – and we still are.
But behold our NEW verbiage: Outsourced Marketing Teams, High Tech Industry Marketing, Outreach Programs and Events

Watch this space for some OTHER exciting BrightBlue Marketing news we’d like to share. Through it all, you can be sure that BrightBlue's LBD – who we are, what we do and how we do it - remains as classic and solid as ever.

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