Wednesday, 24 September 2008

Cheers Anyone?

I try and learn something from everything. One very important lesson I picked up actually came from the old sitcom “Cheers” theme song.

Where everybody knows your name, and they're always glad you came.
You wanna be where you can see, our troubles are all the same
You wanna be where everybody knows Your name.

I don’t think it matters if it is a social get together or professional meeting; people want to be where someone knows their name. One of the most important things we do for our clients is helping them build relationships with their clients. Someone told me once that it takes 6+ touches before someone will think of you when they need something. It could also be said it takes 6+ touches before someone is convinced that you know their name and are glad they came. Because growing a business is really about building relationships. People go to people they know and it is our job to get to know their name.

Cheers Everyone!

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