Wednesday, 8 October 2008

Tuning in to your creativity

I've spent the last few hours of driving time listening to a CD of Steven Snyder and his presentation "Mind Matters - Brilliance, Passion, and the Nature of Mastery." One of the analogies he made resonated with me and I wanted to share it with you. He likened humans to a radio, with a frequency knob and a passion volume knob. In order to have complete focus you must have your knobs adjusted just right.

The frequency knob, at its lowest, is the same as being comatose. Turn it higher and you get to deep REM dream sleep. The next level is a subconscious state where you are aware you are dreaming. The frequency at its highest brings you to the conscious level.

Snyder calls the subconscious state the "HeartMind" state, the place where the mind of creativity and imagination lies. And he refers to the conscious level as the "BrainMind" level. In this awake state, logic and reasoning takes place. Snyder says that the "BrainMind" state should work in harmony with the "HeartMind" state.

Now you need to turn up the passion/volume knob.

Couple this harmonized "BrainMind/HeartMind" with the passion volume turned all the way up: The result is "Complete Focus.

How often do you have your passion and frequency knobs tuned just right? When you do and can reach this complete focus state, trust me, ideas start flowing. Creativity is about freeing up your mind and tuning into your passion.

What can get in the way of reaching this perfect passion and frequency balance? First, you must avoid multi-tasking. When you are multi-tasking, you are preventing harmony between the conscious and subconscious minds. The flow of information gets diluted because of the various distractions. Multi-tasking results in the inability to truly focus.

The second obstacle of complete focus is not feeling the passion. Snyder suggest you “Fake It til You Make It!” Kind of like a self-fulfilling prophecy. If you act passionate about something and start saying you are passionate, then you will begin to believe it. The result? True focus and creativity.

(Note that BrightBlue Marketing is not faking it!)

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