Wednesday, 15 October 2008

Twitters & Tweets

I was recently roaming on the internet, doing the modern version of free association and found this article from BusinessWeek: How Companies Use Twitter to Bolster Their Brands started in 2006 as a way to microblog in short, up-to-the-minute bursts. Today, it has somewhere between 1-3 million users

The article discusses how technology, the internet, Twitter and other instant, worldwide communication ports actually enable control of the brand by consumers. People who use and read "tweets" tend to be influential, so positive and negative experiences of products and services can be read by hundreds or thousands of people.

The article gives companies suggestions as to how to use Twitter to monitor customer tweets in order to gain positive customer experiences and, thus, positive chatter out in the cyberworld. What I took from the article, though, is how now -more than ever - customer service and appreciation is important for its own sake. The world is your market, and the golden rule still applies. Do unto others as you would have them do unto you - or risk getting your @$$ tweeted about it.

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