Wednesday, 17 December 2008

The Golden Rule is Free

Candace came to Austin recently, and we met with the official event planners of SXSW (South by Southwest, Austin's big music, movie and tech conference). One of our clients is interested in showcasing their new product, and feels like SXSW is the perfect venue (we agree!). The ladies with whom we met could not have been nicer, more creative or more interested in us. Candace and I came away from that meeting feeling energized and brilliant. That same feeling is what BrightBlue wants our clients to experience with us.

We have another recent client company for whom we helped launch a service. The folks on this team are beyond polite and gracious to us and everyone they deal with. Doing business in this way gives their subsidiary - and thus, their parent company! - a stellar reputation. As their division gets larger, their esteem will precede them and attract the best and brightest employees. In turn, these bright, happy people will attract and keep clients.

It's been a tough economic year, and it'll get worse before it gets better. However, employing kindness and sincerity with everyone you meet will ensure that your personal reputation and that of your company will prevail. Doing so not only costs you nothing, but it's priceless.

We'll be back on the blog on January 7. Wishing all of you a happy, healthy, prosperous 2009!

The BrightBlue Marketing Team

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